WHILE THE JOB of the BOJA partners is to sell pages and digital products, there are times when improvements to the product and marketing will pay huge returns. With our 150 plus cumulative years experience in publishing, we’ve been there and done it all and can offer our clients:
DIGITAL PRODUCTS: Electronic publishing is the fastest growing medium in our business. Nearly every magazine has a website, but if you don’t have an e-newsletter, conduct webinars, offer eblasts, host video on demand, conduct social media out-reach, etc., you’re likely missing key opportunities to grow your brand and make more money. We can help you build out these revenue sources as well as assist in the development and marketing of your digital vehicles.
MARKET RESEARCH: BOJA has expertise in the field of market research and has worked with publishers to gain valuable data on their readers. Whether you’re interested in conducting a third party subscriber study or looking to be measured by a syndicated media service, we can assist in developing the right questions and strategies to help you get the most from your research.
SALES MANAGEMENT: Publishers who are looking to outsource their sales management and have experienced professionals who can work with sales teams and help them reach their potential need look no further.
MEDIA KIT DEVELOPMENT: BOJA will help you put together a complete media kit to best present your sales message. We’ll dissect the strengths of your publication – from an editorial, circulation and readership perspective – and combine all that data to form a cohesive sales message.
INTEGRATED SALES PRESENTATIONS: We’ve developed sales presentations for many of our clients, helping them to sell their advertisers on the market as well as the magazines and web sites we represent.
LAUNCH/FEASIBILITY STUDIES: If you have an idea for a new magazine or site launch and need to assess its potential for advertising revenue and readership acceptance we can help. Our partners have participated in many new launches (most of them successful) over the years. We know what to look for and what to avoid.
CIRCULATION DEVELOPMENT: Reaching the right audience is critical to a publication’s success. BOJA has worked with clients to help develop and grow circulation. Using targeted promotions to the right lists, we’ve helped magazines keep their costs in line while building their circulation files.