WE’RE FREQUENTLY ASKED . . .
Why work with an independent rep firm?
Independent representatives provide a turn-key solution for your sales needs. Our goal is to become fully integrated with your mission and handle all aspects of sales – prospecting, new business development and account maintenance – while maintaining a database of contacts and updating the account history.
Working with an independent rep enables you to retain top-flight sales executives for a fraction of the cost of hiring your own staff. Our commission-based fee ensures that our goals are aligned and means that you only pay for performance. Hence you can control your costs by saving on T&E, payroll taxes and other sales-related expenses.
Why BOJA?
Plain and simple, all BOJA employees are partners in the firm. We have no junior sales reps – so the people with whom you work to set up your partnership with BOJA will also be the ones who represent your show magazine and/or online properties. We’re able to provide a higher level of salesmanship than other rep firms because of our experience.
What experience do you have in selling online media?
All our partners have been involved in selling online media since the early days of web banners (we recognized the potential early on – our domain names were registered in 1994 and 1997). One partner sat on the Interactive Advertising Bureau’s panel to develop “Best Practices for e-Mail Marketing.” We are well versed in selling CPM campaigns and delivering the back-end metrics to keep clients sold.
How about selling sponsorships?
It’s all part of the mix – print, web banners, e-newsletter sponsorships, e-mail names, webinars, video, events and sponsorships. We have helped our most successful clients put together multi-channel ad packages that provide clients with multiple touch points and create new revenue streams for non-profits.
Do you specialize in any particular markets/industries?
We have experience across a wide array of b2b, consumer and healthcare markets and specialize in working with both 501(c)3’s and 501(c)6’s. We’ve worked with and have contacts in banking, healthcare, automotive aftermarket, engineering, insurance, beverages and more. But more than knowing a specific market, we understand the sales process and can quickly come up to speed in effectively communicating your sales message to the market.
Do you handle billing?
What is your fee?
Typically, we are paid a commission of 20% on net sales. That number can be tweaked so we’re compensated less on running business and more for new accounts. In case of a start-up or if the assignment is entirely for new business development, we may ask for a draw against commissions.
Who covers your expenses?
BOJA pays all our own expenses except for required travel associated with trade shows and sales meetings.