WHILE THE JOB of the BOJA partners is to sell booths, sponsorships, pages and digital products, there are times when improvements to the product and marketing will pay huge returns. With our 100 years plus of cumulative experience with non-profits and for-profits, we’ve been there and done it all and can offer our clients:
SALES MANAGEMENT: Organizations who are looking to outsource their sales management and have experienced professionals who can work with sales teams and help them reach their potential need look no further.
DATABASE DEVELOPMENT: Meticulously constructed and maintained databases are the life blood of any sales organization. Collectively we spend hundreds of hours a year to keep our databases complete and comprehensive and can do so for your organization as well.
MARKET RESEARCH: BOJA has expertise in the field of market research and has worked with numerous clients, including among others the American Bankers Association and the Council or Insurance Agents and Brokers, to gain valuable data on their members. Whether you’re interested in conducting a third-party subscriber study or looking to be measured by a syndicated media service, we can assist in developing the right questions and strategies to help you get the most from your research.
SALES KIT DEVELOPMENT: BOJA will help you put together a complete media kit to best present your sales message. We’ll dissect the strengths of your publication – from an editorial, circulation and readership perspective – and trade shows and combine all that data to form a cohesive sales message.
INTEGRATED SALES PRESENTATIONS: We’ve developed sales presentations for many of our clients, helping them to sell their exhibitors and advertisers on the markets, as well as the magazines and websites, we represent.
DIGITAL PRODUCTS: Electronic publishing is the fastest growing medium in our business. Nearly everyone has a website, but if you don’t have newsletters, conduct webinars, offer eblasts, host video on demand, conduct social media out-reach, etc., you’re likely missing key opportunities to grow your brand and bring in additional revenue. We can help you build out these revenue sources as well as assist in the development and marketing of your digital vehicles.
LAUNCH/FEASIBILITY STUDIES: If you have an idea for a new magazine, site launch or trade show and need to assess its potential for advertising revenue and member acceptance we can help. Our partners have participated in many new launches (most of them successful) over the years. We know what to look for and what to avoid.
CIRCULATION DEVELOPMENT: Reaching the right audience is critical to a publication’s success. BOJA has worked with clients to help develop and grow circulation. Using targeted promotions to the right lists, we’ve helped magazines keep their costs in line while building their circulation files.